There is no doubt, mobile is the way of the moment and the future. In this week assignment, I will be creating a mobile advertising campaign for Quick Credit Services, a credit counseling and repair service business. The business is located in Arlington, TX a suburb of the Dallas Fort Worth Metroplex.
The ad campaign title ideas to capture user attention are include “Fix Bad Credit Score”, “Improve your credit score” and “Credit Repair Services”. The target audience are people with negative financial status or situation.
The marketing channels to be used along side this campaign are Mobile banner ad and landing pages, social media – facebook, twitter and youtube, website, text message and web landing page.