Category: Internet Marketing

Social Media Content Distribution Strategy for PayPal

youtube_facebook_twitterOver the weeks, in the course of my studies on Content Strategy, Development and Marketing, I use PayPal as the focus on my work and I also choose video as my preferred content type to help develop concepts and strategies for achieving the business objective of PayPal in acquiring new customers. This post therefore is centered around the social media network distribution channels.

I have selected the three major social media networks that can best get the message out with highest return on engagement and investment. The big three are Facebok, Twitter and YouTube.

Facebook is bar far the biggest of all social media networks with user base over a billion people from all around the world. Twitter on its unique nature is huge and growing very fast with a user base of almost 500 million and that of YouTube put at over 1 billion and 4 billion views per day.

You may want to ask me why I have chosen this three in preference for others. For Facebook, it’s because of huge user base and popularity within young people who form the major demographic and target audience for PayPal. Twitter on the other hand has a lot of great tools to help target our desired audience with highest degree of precision. YouTube on its own is the second largest search engine after Google, whenever people are confused or in doubt they turn to YouTube to search for videos they watch to get the concepts understood.

These three social media are tightly integrated such that a video hosted on YouTube, can be shared and viewed on both Twitter and Facebook without leaving their sites nor the browser. A YouTube posted on Facebook is automatically recognized as video and the users can start watching it on Facebook and Twitter right there and there, with an option to share or retweet this video.

I have created a video content deliverable designed to suit the business needs and goals of PayPal, it reflects the solutions and strategies as I’d earlier defined at the beginning of this course work and in consistent with PayPal brand story. I want to thank you all for your time reading my blog post, come back soon to watch the video and don’t forget to leave a comment.

References:
Amazing Twitter Stats (Nov 2013, Craig Smith) Retrived from: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats

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Mockup Web Site Landing Page and Product Ad

This landing page mock up will be utilized to build an email list and to promote access to the Laptop for All website. We will be offering a 3 year warranty for every laptop purchased from us and we offer a MacBook Fire Sales. We have also provide customer testimonials and Better Business Bureau logo as trust elements. We have provided the footer navigation for terms of service, privacy policy and about us for methodical personas that may want to know about the company before making purchase decision

laptop for all mockup

Pinterest.Com, My Bookmarking Site of Choice

pinterest-logoMy bookmarking site of choice is Pinterest.com,  I choose Pinterest because its one of the fastest growing social networks online and very popular among website owners. It is common to find pinterest integrated with most websites thereby encouraging sharing of website contents.

I do have an account with pinterest but I don’t use it currently. Although clients who are using it heavily whom I have helped to setup boards and pins. A particular client of mine who is beauty salon business uses it to showcase their different hairstyles for customers and prospective clients to see.

Oh yes, Pinterest can be used to promote  a product or service. Being a major Internet destination where people spend their time, it is a good thing to maintain an active presence so that when prospective clients are looking for us then can find us.

The demographic that mostly view Pinterest.Com are women, adults under 50, whites, those with some college education. I am able to know this from Alexa.Com statistics (http://www.alexa.com/siteinfo/pinterest.com#trafficstats) and Internet Site http://blog.bufferapp.com/social-media-in-2013-user-demographics-for-twitter-facebook-pinterest-and-instagram

Modifying a JQuery Script

As part of my school assignment for Week 2 on Introduction to Scripting Language, I was required to modify an example JQuery script via JSFiddle.net

After I created a user account on JSFiddle.net, I am able to work on the original codes(in HTML, JavaScript and CSS ), change the twitter username to mine and the background color to my preference.

What does it do?
The script connects to a twitter user account via the Application Programming Interface (API) to display latest twitter posts associated with the username specified in the script.

Why is it useful?
It is a useful script because it can be used to develop a widget that would display latest tweets from a twitter account on a website thereby enhancing site interactivity and functionality .

Here is a link to the http://jsfiddle.net/ibikunlef/pJgyu/29233/embedded/result/

Learning from Industry Leaders

Sarah ParmenterThe podcast I listened was an episode 77 posted on 11/07/2012 for The Big Web Show. In this episode, the host is Jeffrey Zeldman and the guest is Sarah Parmenter, she is a UK based Web Designer and Public Speaker. She specializes in User Interface design for the web and mobile devices.

The host asked her about her recent involvement with the government program pushing kids to learning programming codes. She identified the problem of getting out of school without the skills necessary

She acknowledged that one can learn on its own and become very good. He explained how the government selected some kids took them to Ireland to show them different mobile apps and eventually introduce them to tools and how to build them.

She narrated a particular project where she designed a mobile app that contain every magazine content. It was originally designed by IOS called Access Reader. In the course of time, Blackberry bought it and white labelled to their device.

She also set up a television show called “Objective Say”. She interested in inspiring young people to get into the industry. She mentioned how she had been in the TV industry earlier

In conclusion, the interview was quite inspiring. I now have rekindled interest on mobile phones and the needs to introduce kids to coding.

Reference:
https://itunes.apple.com/podcast/the-big-web-show/id370445683

How to Promote Good Governance Through Blogging.

stand against corruptionMost times I wonder how unfair this world systems could be. This evident in one of the popular quotes by  Bill Gates “I failed in some subjects in exam, but my friend passed in all. Now he is an engineer in Microsoft and I am the owner of Microsoft.” What does this mean is that his friend was smarter than him while in school but now he is the boss. Not only that his friend finished college and has a degree but he dropped out.

I see the same trend with those in government. Many of them become elected leaders because they are unfit in order Similar things are applicable to those who are leaders. They become leaders because they see the world differently and choose to take a different route than most of us due to circumstances of life. Take for example someone that a second class college degree in engineering, low chance of securing employment would want to go back to school and do masters in management related courses and now get  a job with companies where they hire people with first class in his field to later become their managers.

The irony of it all is that those with third class degree holders due to lack of chance for securing good employment nor furthering their education because of their low GPA end up in politics, contest and win elections and become our leaders.This is what is happening in most parts of the world. And those that are unable to complete University education like Bill Gates, Steve Jobs and all the likes now become the owners of businesses that now control the lives of everybody.

One thing I want us to understand is that a third class degree certificate does not mean a third class brain. What it tells us is that many of them are careless and don’t pay attention to their studies. Being brilliant with ability to study and pass an exam and having good characters that make you responsible and reliable are two different things.

Now because many of our Leaders come from the background of un seriousness, careless and irresponsible lifestyles as can be evident from their performance in school, many of them tend to be corrupt and become power drunk, hence manage the affairs of the state anyhow thereby putting the life and future of innocent citizens into jeopardy. They lavish state resources as if its their birthright and do whatever they like.

I come from a country where we are so blessed with many natural and human resources and yet majority of the population are very poor and live on less than a dollar per day. Many of the youths are unemployed, the roads are bad, no portable water, there is good medical facility and things are just getting worse.  All these vices and many more unlisted are products of bad governance. The challenge in this writeup is how do we reverse this abnormally without loss of lives associated with wars, this is where blogging come in.

Over the years the main tools the government were using to keep the people in perpetual bondage are propaganda and ignorance. I have witnessed several cases when a private news magazine media house was sealed up by Nigerian government because they publish a news they do not want the people to know. The journalists were beaten and detained in the prison for months without bail. I also remember a particular where a journalist was killed by a letter bomb because he was to publish a story about top government officials involving in illegal drug deals.

Blogging is now the savior of the people. Anybody can now write even a micro blog post of what the government is doing wrong, publish and share on social media website. Now power have changed hands, ordinary people that were that supposed to be just consumer of news and information are now the producer. With a free WordPress or Blogger platform anyone can start a blog and promote the awareness of the bad things the government are doing. Pictures of government officials hanging around with prostitutes have been posted on twitter and hence ruining the reputation of such politicians.

I will be using sahareporters.com as an example of a successful blog that is dedicated to promoting good governance in Africa. In a public parlance in Nigeria, there is a popular saying that “the fear of SaharaReporters is the beginning of good governance in Nigeria”. The team at SaharaReporters were so fierce at exposing all the dirty deals happening among government officials in Nigeria. They publish hard to believe photos and videos of reckless lifestyles of politicians and that of their families for the world to see.

Through one of the investigative reports of SaharaReports a state governor was imprisoned and relieved of his position. They started with a visit to the governor’s house in London to discover he has a very expensive Bentley car parked in a garage, a report was written and published about his extravagant lifestyle which drew the attention of British Government that eventually led to his investigation, arrest and imprisonment in London. This is a report that ordinarily would have been killed by traditional media.

Blogging if done thoroughly is a non-violent way of keeping government officials on their toes and keeping them accountable and responsible. A recent kidnap of the mother of the minister of finance for Nigeria is a reflection of how bad the society is. The kidnappers are demanding $1 billion US Dollar before they release the old woman to the family.

References:
Interviews with the Founder of SaharaReporters
http://www.nairaland.com/707677/saharareporters-africas-wikileaks
Nigeria ex-Delta state governor James Ibori guilty plea
http://www.bbc.co.uk/news/world-africa-17181056
Ngozi Okonjo-Iweala’s mother: Nigeria manhunt for kidnappers
http://www.bbc.co.uk/news/world-africa-20665585